Dyson is entering oral care with the CameraJet, a $499.99 electric toothbrush that combines brushing, a built-in camera and automatic liquid flossing in one device. The company unveiled it on September 1 after six years of development.
At the centre of the system is a 100,000-pixel macro camera. Dyson says its Gap Optical Targeting machine-learning system analyses 28 images a second, identifies spaces between teeth and triggers a conical jet of mouthrinse when a gap is detected.
The CameraJet is listed for pre-order in the United States. Dyson’s current product page shows a $499.99 price and two colour options, Ceramic Pink and Ceramic Ultra Blue.
The short answer: The CameraJet is a premium electric toothbrush with a 100k-pixel intraoral camera and an automated mouth-rinse jet. Its machine-learning system detects interdental gaps and directs liquid into them while the user brushes.
Dyson CameraJet at a glance
| Feature | Current detail |
| US price | $499.99 |
| Camera | 100k-pixel macro lens |
| Gap detection | Machine learning analyses 28 images per second |
| Jet | Conical burst of mouthrinse |
| App | Live view and cleaning feedback in MyDyson |
| Intensity | Three brushing intensities |
| Battery | Up to 10 days under Dyson’s stated test conditions |
| Availability | Pre-order on Dyson US |
How the CameraJet works
Dyson calls the camera system Gap Optical Targeting. The camera looks for interdental spaces in real time, and the software tracks and predicts where those gaps are as the brush moves. When the system identifies a target, the toothbrush releases a pressurised burst of mouthrinse through its conical jet.
Dyson says this design is intended to combine electric brushing with interdental cleaning, rather than asking the user to aim a separate water flosser. The brush also uses an anti-gravity tank designed to keep liquid flowing when the handle is tilted.
The camera also supports live viewing
The camera is not only used to aim the jet. Through the MyDyson app, users can enable a live view of their mouth and see coverage feedback while brushing.
Privacy claims should be read as manufacturer statements. Dyson says images used for live viewing are not stored on the product or in the cloud, are deleted from the app after viewing, and cannot be accessed by Dyson or third parties. Those claims come from Dyson and should not be treated as an independent privacy audit.
Dyson privacy wording: official product details
What Dyson says about plaque removal
Dyson makes several plaque-removal claims for the CameraJet and supports them with its own product testing and footnotes. The company says the system can remove more plaque between teeth than comparison toothbrushes under specified test conditions.
Those are manufacturer-supported efficacy claims, not independent clinical validation. The CameraJet should not be described as replacing professional dental care, and results may differ between users.
Testing details and footnotes: Dyson official product page
Six years of engineering went into the product
Dyson says the CameraJet took six years to develop. Its September 1 announcement says the system runs on 16 million lines of code and that the machine-learning model was trained on about 470,000 dental images collected during development.
The device also includes RFID-enabled brush heads that can track wear, three selectable brushing intensities, app connectivity and a refill-and-charge dock. Dyson positions the camera and automatic jet as the features that separate CameraJet from a conventional premium electric toothbrush.
Launch announcement: Dyson introduces CameraJet
Battery life, accessories and consumables
Dyson’s current specification says the battery lasts up to 10 days on a full charge. That figure is based on one brushing session and one Brush and Auto-jet session per day in Gentle brushing mode, so real-world battery life can vary with use.
The system includes the toothbrush, refill dock, travel case and compatible accessories. Dyson has also developed toothpaste and mouthrinse formulas intended to work with the camera system, although the company says users can use other suitable products.
The $499.99 price is the biggest test
At nearly $500, the CameraJet sits in a much higher price bracket than many mainstream electric toothbrushes. Dyson is asking buyers to pay for automated gap targeting, live camera feedback, liquid flossing and app integration in one device.
That makes the launch as much a test of consumer appetite as an engineering story. The machine-learning feature has a narrow role: it identifies interdental gaps and decides where the jet should fire. It does not diagnose dental conditions or replace a dentist.
Availability
As of this update, Dyson’s US site lists the CameraJet for pre-order at $499.99. Availability, launch timing and stock can differ by market, so readers should check their local Dyson site before buying.
Check current US availability: Dyson CameraJet
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